Course Overview

This course focuses on hands-on learning in marketing research by turning key concepts into repeatable steps you can use immediately. Introduction The Landscape and Importance of Marketing Research Marketing research at its core is. By the end, you will be able to explain the fundamentals clearly and use them confidently in real projects.

Course content

  • 45 lessons
  • 45 videos
  • 45 Pdfs
  • 0 assignments

1. Foundations of Marketing Research

2. Ethics and Challenges in Marketing Research

3. Designing a Research Study

1. Primary Data Collection

2. Secondary Data Collection

3. Sampling Methods in Research

1. Measurement Scales and Instruments

2. Data Preparation and Processing

3. Ensuring Data Quality

1. Descriptive Analysis

2. Inferential Analysis

3. Using Software Tools in Analysis

1. Preparing Research Reports

2. Communicating Research Findings

3. Practical Applications of Marketing Research

Knowledge & Skills You Will Learn
  • Core Engine
  • Importance Marketing
  • Landscape Importance
  • Research Marketing
  • Marketing Research
  • Research Core
What You Will Get
Shareable Certificate

A verified certificate you can showcase on LinkedIn and other social platforms to highlight your achievement.

Digital Certificate (PDF)

A downloadable PDF available in your student dashboard, accessible anytime for easy use and sharing.

Printed Certificate

A physical copy of your certificate delivered to your provided address. Printing and delivery charges apply separately.

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Learner Reviews & Feedback
  • 4.56
  • 45 Total Reviews
4

Nathan Marbrookels

Good course with practical value on common research pitfalls & biases. the examples felt realistic, and it gave me a reliable framework to follow. I’d happily take the next course in this track.

4

Tariq Al-fadii

Good course with practical value on research for product development. the pacing was just right, and it added a lot of clarity. Definitely worth it.

4

Meera Ghosjiara

Honestly, this course was a great refresher on cross-tabulation & basic analysis. the flow from basics to application worked well, and it helped me spot mistakes in my own work. Highly recommended if you're starting out.

Marketing Research
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